The GOAL 2066 is developed based on the Management By Dreams (MBD) framework conceptualised by Sijin BT and Dr Indulekha R.

Management By Dreams explains five simple yet powerful stages through which any seemingly impossible dream can be transformed into reality. India winning the Football World Cup is not a fantasy; it is a managed dream.

The journey begins with sleepless nights.

We lose sleep when we see Indian football fans celebrating the Football World Cup by waving the flags of foreign countries, erecting massive cut-outs of Messi and Ronaldo, while India’s FIFA ranking slips year after year and many talented Indian footballers remain unemployed or under-employed, struggling to survive despite their skills.

This discomfort is not weakness; it is the beginning of a mission.

“If we can really understand the problem, the answer will come out of it, because the answer is not separate from the problem.”
Jiddu Krishnamurti

From pain emerges the dream.

We dream of the day when thousands of Indians flood lush green football grounds, waving the ‘Made in India’ tricolour. Indian players, drenched in sweat, throw their blue jerseys into the blue sky. An Indian footballer kicks the ‘Made in India’ World Cup ball into the gallery as fists rise in the air.

Across the nation and across the world, billions of Indians dance in front of ‘Make in India’ live-streaming screens. The final whistle blows. One roar echoes everywhere:

“We won the World Cup.”

“Nothing happens unless first a dream.”
Carl Sandburg

Dreams survive only when belief begins.

When India won the Cricket World Cup in 1983 under the legendary leadership of Kapil Dev, India was considered a nobody in world cricket. Kapil and his devils defeated the mighty West Indies not by miracle, but by unshakeable belief and determination.

Belief transforms dreams into plans.

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.”
Anatole France

Dreams grow only when they are shared.

The Sports & Management Research Institute (SMRI) published the book “Game Plan to Win the Football World Cup”, a compilation of research studies aimed at realising the dream of India winning the Football World Cup in 2066.

The book does not merely dream; it details what India must do to make this dream achievable, actionable, and measurable.

“Throw your dreams into space like a kite, and you do not know what it will bring back—a new life, a new friend, a new love, a new country.”
Anaïs Nin

Dreams become reality only through work.

SMRI actively promotes:

• Community Football Clubs
• Fans-Owned Cooperative Football Clubs
• School Football Leagues
• College Football Leagues
• Corporate Football Leagues

This is not about creating a few star players; it is about building a strong, inclusive football ecosystem. When the ecosystem is strong, world champions emerge naturally.

“If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse.”
 Walt Disney

India winning the Football World Cup is not an accident waiting to happen. It is a dream being managed, a belief being shared, and a system being built.